Our Client

Touchmark is a senior living organization with 45 years of service. Guided by the philosophy “I am an ally. I am a friend. I am a giver,” the organization focuses on delivering meaningful care experiences across its communities.

As hiring expanded across locations, Touchmark needed a more scalable approach to talent acquisition – one that could improve applicant quality, reduce wasted spend, and modernize outdated recruiting processes.

The Challenge

Touchmark faced what they described as a “million dollar challenge.” The organization was spending $1M annually on job boards, but had limited visibility into ROI. Despite the huge investment, applicant quality wasn’t great. There were large volumes of candidates, but very few who met the hiring needs.

At the same time, recruiters were spending 55% of their time on repetitive work. Manual job postings, templated career sites, rule-based chat, manual interviews, and spreadsheet reporting slowed things down, making it harder to optimize campaigns or improve hiring outcomes.

The team knew they needed better targeting, clearer visibility into data, and a more modern candidate experience to start seeing better results.

The Solution

Touchmark partnered with Joveo to replace manual effort and guesswork with an automated, data-driven approach – and, just as importantly, a true partnership.Job posting was fully automated through the Joveo platform, freeing recruiters to spend their time building relationships with candidates instead of managing listings. Through Joveo’s publisher network of niche and mainstream job boards, Touchmark’s roles reached far more of the right talent than a single source ever could.

Behind the scenes, Joveo’s AI continuously optimized source quality — one of the core metrics in talent acquisition. Touchmark regularly shares which applicants were qualified; the platform automatically shifts advertising dollars toward the sources producing those quality candidates and away from those that aren’t. The result is spend that keeps getting more efficient over time, with no manual intervention required.

AI Analytics provided clear visibility into campaign performance, labor market trends, and competitive benchmarks, enabling faster, more informed decisions.

Together, these solutions helped Touchmark move away from manual recruiting workflows and toward a more connected, data-driven system focused on efficiency, quality, and continuous improvement. 

Business Impact

  • 45% reduction in recruitment media spend
  • 82% more high-quality, screened applicants for the same budget
  • 55% recruiter time saved through automation of repetitive workflows