Our Client

Touchmark is a senior living organization with 45 years of service. Guided by the philosophy “I am an ally. I am a friend. I am a giver,” the organization focuses on delivering meaningful care experiences across its communities.

As hiring expanded across locations, Touchmark needed a more scalable approach to talent acquisition – one that could improve applicant quality, reduce wasted spend, and modernize outdated recruiting processes.

The Challenge

Touchmark faced what they described as a “million dollar challenge.” The organization was spending $1M annually on job boards, but had limited visibility into ROI. Despite the huge investment, applicant quality wasn’t great. There were large volumes of candidates, but very few who met the hiring needs.

At the same time, recruiters were spending 55% of their time on repetitive work. Manual job postings, templated career sites, rule-based chat, manual interviews, and spreadsheet reporting slowed things down, making it harder to optimize campaigns or improve hiring outcomes.

The team knew they needed better targeting, clearer visibility into data, and a more modern candidate experience to start seeing better results.

The Solution

Touchmark turned to Joveo’s AI-powered recruitment platform to bring more structure and efficiency to its hiring ecosystem. AI Job Advertising automated recruitment media buying and campaign optimization, helping improve reach, targeting, and return on ad spend. AI Analytics provided clear visibility into campaign performance, labor market trends, and competitive benchmarks, enabling faster, more informed decisions.

Touchmark also gave the candidate experience a refresh with AI Career Site and AI Chatbot, making it easier to engage candidates, screen them automatically, and schedule interviews. To take things a step further, AI Interviewer introduced structured voice and video interviews, with automated analysis and competency-based scoring built in.

Together, these solutions helped Touchmark move away from manual recruiting workflows and toward a more connected, data-driven system focused on efficiency, quality, and continuous improvement.

Business Impact

  • 45% reduction in recruitment media spend
  • 82% more high-quality, screened applicants for the same budget
  • 55% recruiter time saved through automation of repetitive workflows