Most job applications are waaaaay too long, and too cumbersome. Hence the high drop off – sometimes up to 90%, depending on the process. Time to kick it up a notch and keep those great-fit candidates moving further down the funnel!
“We get a ton of clicks, but very few applications. I know we are posting on the sites that are right for us, but I don’t know what to do about the drop off rate. And the team just doesn’t have time to figure it out! What do you recommend?”
Most job applications are waaaaay too long, and too cumbersome. Hence the high drop off – sometimes up to 90%, depending on the process. Time to kick it up a notch and keep those great-fit candidates moving further down the funnel!
Every interaction with your company contributes to candidates’ perception of your employer brand. And we all know how important first impressions are! It’s time to offer applicants an amazing introduction to you (possibly CandE-worthy!), including the option to apply without a resume on a device-agnostic platform.
This is where ~40% of drop off happens. YIKES! By enabling social logins, or even allowing candidates to skip the registration process all together, you are looking at a dramatic improvement in completion rates. Goodbye painful account creation!
When in doubt, cut it out! Minimize both the number of steps and info required from your applicants. Plus, nudge ‘em to apply to the right job.
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