Our Client

PSG Global Solutions is a solution provider that partners with clients to solve their hiring initiatives. As a recruitment process outsourcing (RPO) partner, PSG focuses on getting its clients the right talent at the right time, in the most efficient way possible.

Its recruitment marketing team, led by Jen Leon, Director of Recruitment Marketing, makes that happen across every client engagement.

The Challenge

In RPO, speed is everything. When a client’s hiring needs shift, PSG has to react and act quickly to meet them – and every campaign it runs has to represent that client well.

To do both, PSG needed a partner and a platform that could help it launch candidate-facing landing pages fast, in whatever branding each engagement called for: co-branded with PSG, or fully in the client’s own brand. Those pages also had to be tailored to how PSG planned to attract talent, so the right candidates would find them and apply.

The Solution

PSG partnered with Joveo to build landing pages tailored to each client’s hiring needs – co-branded or fully in the client’s brand, depending on what the engagement required. For PSG’s team, having that capability was a huge win.

The partnership mattered as much as the platform. From day one, Joveo’s team understood PSG’s long-term vision. Throughout implementation, every Joveo team member helped guide decisions that supported both PSG’s immediate needs and where the business is heading next. PSG was never told no – instead, Joveo came back with how it would get done.

PSG paired its landing pages with a simple apply process, so its recruiting teams can engage with talent quickly. Since launch, the team has kept refining its existing pages to build on that traction, and it is now building out 10 additional persona-based landing pages.

Business Impact

  • 15%+ consistent growth in organic traffic since launch
  • 20% conversion from job views to applies, supported by a simple apply process
  • 10 additional persona-based landing pages in development
  • Landing pages launched quickly, co-branded or fully in each client’s brand