Our Client

Hire Value is a recruitment marketing agency with deep expertise in job advertising, employer branding, and talent acquisition technology.

Founded over a decade ago by industry veterans who’ve led large-scale recruiting teams across sectors, Hire Value brings a practical, results-driven approach to today’s hiring challenges. The agency goes beyond job postings to help organizations build comprehensive recruitment strategies and supports clients across industries, including construction, energy, banking, and more.

The Challenge

Before partnering with Joveo, Hire Value found itself spending countless hours monitoring ad campaigns, manually tracking performance, and making reactive adjustments. Their team was constantly watching for trends, reallocating budget, and trying to identify what was actually delivering value. But like many in the space, they faced a persistent challenge: tracking performance beyond surface-level metrics – like clicks!

Clicks alone weren’t enough. They needed to understand which sources were delivering quality applicants and where those candidates were dropping off in the funnel – all while ensuring accuracy, compliance, and trust.

The Joveo Solution

By deploying Joveo’s programmatic platform across multiple client accounts, Hire Value was able to save money while improving performance through reallocating spend to the highest-performing sources. This enabled their clients to unlock significant efficiencies.

Joveo’s end-to-end funnel visibility gave Hire Value clear and actionable insights into where candidates were coming from, how they moved through the process, and where drop-offs occurred. This transparency empowered Hire Value to shift conversations with clients from vanity metrics like clicks to deeper, data-driven insights about quality and conversion.

Equally impactful was the partnership experience. Hire Value found in Joveo not just a vendor, but a proactive and committed team that consistently went beyond expectations – offering support, insights, and problem-solving well beyond what was required. This level of engagement built lasting trust and reinforced Joveo’s role as a true strategic partner.

Business Impact

  • 65% reduction in time spent monitoring performance
  • 2x higher conversion rates through optimized source allocation
  • 50% reduction in overall cost per application across most client accounts
  • Full-funnel tracking enabled smarter, data-backed decisions
  • A shift from tactical execution to strategic advisory