Our Client

Our partner’s client has been a force for good for more than 150 years, working to transform the way Americans value and care for animals. Their mission is simple but powerful: rescue animals in need, secure loving adoptions, and push for stronger legislation to protect animal lives and welfare.

With over 1,000 passionate employees across the US, this well-known organization investigates cruelty cases, supports animal shelters, and educates communities on responsible pet ownership. They are also on the frontlines during emergencies – from natural disasters to large-scale rescue operations – providing critical relief when animals need it most. Funded by the generosity of individuals, corporations, and foundations, our client continues to make an enduring impact for animals and the people who love them.

The Challenge

About a year ago, this leading nonprofit animal welfare organization was facing mounting challenges in attracting specialized talent – particularly licensed veterinarians and other hard-to-fill roles. Despite a strong brand and mission-driven appeal, their recruitment process was holding them back.

At the core of the issue was a manual job posting process that consumed valuable recruiter time and made scaling nearly impossible. Instead of engaging with top candidates, recruiters were bogged down posting jobs one by one. To make matters worse, postings were limited to a handful of mainstream boards like Indeed and ZipRecruiter, narrowing access to the broader pool of qualified talent needed to meet demand.

The team also struggled with visibility. Tracking and analyzing performance across multiple platforms was clunky and incomplete, making it difficult to measure ROI or optimize spend.

Without the ability to scale, diversify sources, or truly understand what was working, the organization struggled to grow into new markets and fill critical roles.

The Solution

In partnership with NAS Recruitment Innovation, Joveo helped this household name streamline recruitment with a tailored strategy. Job postings were automated through the Joveo platform, freeing recruiters from manual tasks and allowing them to focus on engaging top candidates.

With access to Joveo’s publisher network, their jobs reached hundreds of niche boards and destination sites – broadening candidate reach and diversifying sourcing without driving up costs. Targeted recruitment marketing campaigns further supported hard-to-fill roles and expansion into new markets, ensuring the right talent saw the right opportunities.

Finally, real-time, consolidated analytics brought performance data from all sources into a single view. This gave the team clear visibility into cost-per-application and other key metrics, enabling smarter, data-driven decisions that optimized spend and scaled impact.

Business Impact

  • 34% decrease in overall recruitment marketing spend while maintaining or increasing candidate volume in the first six months
  • 1.5x more qualified applies with geo-location targeting and targeted recruitment campaigns
  • $32 CPA achieved across healthcare provider roles at peak performance, a 46% reduction from their first month of spending