Talent acquisition and HR specialists, we’ve gathered eight valuable pieces of advice on how to build a thriving talent community through your career site. From promoting community with visuals and interaction to maintaining consistency in engagement, these insights will guide you in creating a dynamic and engaging career site.

Promote Community with Visuals and Interaction

Building a talent community through your career site is best achieved by focusing on the concept of community. A stark landing page filled with dry copy will not do the trick. Instead, think about candidate integration. Photographs and video content are a great place to start. Show visitors what it’s like to take part in your company and include as many employees in the content as possible, to better show camaraderie and collaboration.

Consider social interaction tools as well. Forget the ChatBot – this is a great place for a message board or moderated content form. Community is impossible without conversation.
Making prospective candidates feel integrated is a significant step towards acquisition.

Travis Hann, Partner, Pender & Howe

Implement Pixel-Based Retargeting

A huge problem I encountered was that most candidates didn’t interact much with my career site. Most of them didn’t even take the time to read job descriptions or finish their applications.

To solve this issue and make sure job seekers stick around, I used a marketing strategy called “pixel-based retargeting.” It is a technology that allows career sites to track when candidates leave the portal and re-target them with social ads. While it comes with a significant cost, these ads are extremely effective in retaining candidates and ensuring they become part of the community.

Nathan Brunner, CEO, Salarship

Provide Value and Facilitate Communication

There are two keys to building a community through a career site. First, provide value to the job seekers who visit, beyond just information about current openings. This could include advice on navigating the interview process, resources like salary guides or industry reports, or other helpful information. Providing this kind of value encourages job seekers to check the site and engage with it, increasing the likelihood they’ll become part of the talent community.

The second piece of advice is to provide visitors a way to communicate both with the site administrators and with other job seekers. A blog platform with a comment option or social media platforms can facilitate this. This kind of interaction encourages a community to form around the site because people can actively engage with both the site and its other visitors.

Carlos Da Silva, Physician Assistant, PA Career Hub

Enrich the Site with Diverse Content

Enriching your career site with a mix of content is highly beneficial. Sharing behind-the-scenes looks at the design process, testimonials from satisfied team members, and snippets of daily life can lead to increased engagement.

This approach is not just about job listings, but also about showcasing company culture. For instance, a video tour of a workspace once attracted a talented designer who felt a resonance with the workspace ethos. Offering a window into your company’s life can turn passive site visitors into eager applicants.

Lucas Riphagen, Co-Owner, TriActiveUSA

Infuse Listings with a Personal Touch

The most engaged candidates often come from career sites that echo a personal touch. Once, we posted generic job descriptions and saw mediocre engagement. But when we infused our listings with stories from our trainers, testimonials from successful first-aid responders, and snippets of our training sessions, engagement skyrocketed.

My top advice is to make your career site feel like a welcoming community. Infuse it with the human side of your business. Show potential hires not just what they’ll do, but also the impact they’ll make. It transforms a simple job hunt into a memorable experience.

Taimur Khan, Operations Manager, AED TRAINING

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Create an Interactive Recruitment Platform

Over the years, I’ve found that the career page is the introduction to our culture, values, and opportunities. The first thing you must understand is that candidates are searching for an experience, a journey that fulfills both their professional and personal development.

To build a fantastic talent pool, your career page should be an interactive platform. Use videos to showcase a “day in the life” at your company, let your current employees share their growth stories, and offer a virtual office tour. Generously share your company’s best aspects, like team retreats and employee benefits.

If you can clearly outline the recruitment process, from application to onboarding, this will set the right expectations and also show that you respect the candidate’s time and effort. Use AI-driven chatbots to answer FAQs and even to conduct initial screening tests. This not only speeds up the process but also keeps the candidate engaged.

Johannes Larsson, Founder and CEO, Financer.com

Leverage Employee Advocacy

Employee advocacy is one of the most effective ways to build a talent community around your career site. By leveraging the voices and stories of current employees, you can create an authentic, engaging narrative about why your company is a great place to work.

Encourage employees to share photos and experiences from their daily lives at work, and use these as content for your career site, social media accounts, and other recruitment-advertising channels. Doing so will help you build a strong connection with potential job seekers and demonstrate the company culture in action.

Evan Tunis, President, Florida Healthcare Insurance

Maintain Consistency in Engagement

Consistency is the best bit of advice for establishing a thriving talent community on your career site. Communication, content, and engagement must be consistent in order to attract and retain top talent.

Update your career site frequently with fresh, pertinent content that highlights your company’s culture, values, and employment opportunities. Share employee success stories and provide insight into your organization’s mission and vision.

Engage your audience consistently through social media, newsletters, and webinars, keeping them informed of industry trends, job openings, and opportunities for professional development.

Listen to the feedback of your community and actively respond to their questions and comments. Make them feel heard and valued.

Maintaining a constant online presence and providing valuable, timely information will attract potential candidates and foster long-term relationships with them, increasing your talent network and recruitment efforts.

Jessica Shee, Senior Tech Editor and Marketing Content Manager, iBoysoft

Most career sites are static, lacking that much-needed personality, personalization, and flair. This leaves job seekers unimpressed, and your employer brand takes a hit. On the flip side, building an extravagant career site can be a daunting task that drains your time and budget.

But now, there’s a solution! With MOJO Career Sites, you can transform your career site into a masterpiece that both your candidates and competitors will envy. And the best part? It won’t take months, and it won’t break the bank!

MOJO Career Sites, you get:

  • 50% less cash out of your pocket
  • 1–4 weeks to be up and running
  • 20% more candidate conversions

It’s time to let your brand’s personality shine through your career site. With MOJO Career Sites, you’ll be on your way to reaching your talent sourcing goals effortlessly.

See us in action and learn how you can deliver hyper-personalized experiences with MOJO Career Sites. And don’t forget to follow us on Twitter and LinkedIn!