In a world where job seekers are constantly bombarded with information, a well-written message can be the beacon that draws the best people to your door. It’s important to learn how to write recruitment messages that make a strong impression on potential candidates and make them want to join your team.

In this detailed article, we’ll dive deep into the world of recruitment messages, looking at what they are, the different types, and why targeted messages are so important. We’ll also give you tips on how to write effective candidate outreach messages, look at real-life examples, and talk about the pros and cons of this type of recruitment.


What Is a Recruitment Message?

A recruitment message is a short and convincing way to get people to apply for job openings in your company. These messages can come in many different forms, from traditional job posts and email outreach, to engaging social media content and short text messages.

Types of Recruitment Messages

Recruitment messages are probably the most important part of talent acquisition in today’s competitive job market. They are the link between companies and potential candidates interested in working there. But not all messages are created equal. Each type has a different goal and chance of success. Let’s check out a few of the best recruitment messages.

Job postings

Job postings are the foundation of recruitment efforts. They are traditional job postings that give a lot of information about an opening. These postings usually include the job title, responsibilities, qualifications, application process, and information about the company.

Utilizing their potential

  • Craft a clear job description: Make sure your job posting gives a clear and detailed explanation of what the job involves. Show the most important duties, qualifications needed, and any additional information that makes the job unique.
  • Showcase your company: Use this as a chance to showcase your company’s culture, values, and benefits. Candidates don’t just look at the job; they also look at your company.
  • Optimize for search: Use relevant keywords to make your job posting more visible on job boards and in search engines.
  • Encourage applications: Include a strong call to action that makes people want to apply right away.

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Email outreach

Email is a great way to get in touch with potential applicants since you can send them direct, tailored messages. This method is often used to find “passive candidates,” or people who aren’t actively looking for a new job but have skills or experience that could be useful.

Utilizing their potential

  • Personalization is key: Address each candidate by name and change the email to fit their background and skills, explaining why you think they would be good in the role.
  • Build relationships: Use email outreach to get in touch with candidates and build a relationship with them. This is the time to share information about your company and how it works.
  • Offer value: Even if a candidate isn’t immediately interested in the job, give them useful information like industry trends or ways to advance their career.
  • Follow up: Don’t be afraid to follow up with applicants who show interest or talk to you. Getting to know someone can help you hire good people in the future.

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Social media messages

Messages on social media are interesting posts that people share on platforms like LinkedIn, Facebook, X (formerly Twitter), or Instagram. They are made to connect with possible job candidates, spread the word about a brand, and advertise job openings.

Utilizing their potential

  • Leverage your network: Use your organization’s social media accounts to reach more people. Encourage employees to share job ads to help improve reach.
  • Engage and interact: Answer comments and messages promptly on social media. By talking to potential candidates, you show that you care about communication.
  • Storytelling: Tell stories about what your employees have done at work. Real stories can tell you about the culture of your organization.
  • Use visuals: Add images or videos that catch the eye to make your social media posts more interesting and likely to be shared.

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Text messages

Text messages are short, quick communications that are sent straight to candidates’ mobile phones. They are great for quick exchanges and follow-ups, which makes them a useful tool for recruiting.

Utilizing their potential

  • Quick communication: Use text messages to talk about things that need to be done quickly, like setting up interviews or giving updates on the hiring process.
  • Respect the candidate’s time: Texts should be short and to the point. Respect candidates’ schedules – don’t send them too many messages!
  • Obtain consent: Make sure you have the candidates’ permission to send them text messages. Respect their right to privacy and preferences.
  • Combine with other channels: Text messages can be used with other forms of communication to make the candidate experience better as a whole.

Importance of Targeted Recruitment Messages

Crafting targeted recruitment messages is more than a choice, it’s necessary in today’s recruitment landscape. Here’s why:

Relevance: Messages that are tailored to candidates work better because they speak to their specific skills, interests, and career goals.

Engagement: Personalized messages get candidates’ attention and make them more likely to take your job offer seriously.

Efficiency: Targeted messages save time and money because they only bring in people who are interested in and qualified for the job.

Brand image: Well-written messages make your company look professional, kind, and in tune with the needs of people who might want to work there.

Things to Include in a Candidate Outreach Message

When writing a candidate outreach message, it’s important to include the following to make it as effective as possible:

Personalization: Use the candidate’s name and talk about the skills, experience, or qualifications that make them a good fit for the job.

Job details: Describe the job role in detail, including the responsibilities, qualifications, and anything else that makes it a unique and exciting opportunity.

Benefits: Showcase what makes your company an attractive place to work, such as competitive salaries, a full range of benefits, opportunities for professional growth, and a lively company culture.

Call to action: Encourage candidates to do something specific, like apply for the job, set up an interview, or just start a conversation to find out more.

Contact information: Make sure contact information is clear and easy to find so that candidates can reach out with questions or to show interest.

Recruitment Messaging Best Practices

Follow these best practices to make sure your recruitment messages stand out:

Be clear and concise: Use words that are easy to understand. Don’t use jargon or words that are too technical because they could scare off or confuse potential candidates.

Highlight the value proposition: Make it clear to candidates why your organization is a good choice. Focus on the benefits, chances for growth, and unique things that make your company stand out.

Personalize: Use the candidate’s name and talk about how their skills or experience fit with the job role. Personalization shows that you care and are interested.

Use a professional tone: Keep the tone of the message polite and professional throughout. Remember that this may be the first time a candidate hears about your company.

Call to action: Make it clear what you want the candidate to do, whether you want them to apply for the job, set up an interview, or connect on LinkedIn. Make it simple for them to answer.

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Recruiting Text Message Templates

Text messages are a great way to get in touch with candidates because they are quick, and most people open them. Here are some examples:

Template 1: Initial outreach

“Hello [Candidate’s Name], we have an exciting [Job Title] opportunity at [Your Company]. Your skills align perfectly. Would you be interested in learning more?”

Template 2: Interview invitation

“Hi [Candidate’s Name], we’d like to invite you for an interview for the [Job Title] role at [Your Company]. Are you available on [Date and Time]?”

Template 3: Job offer

“Congratulations [Candidate’s Name]! We’re thrilled to offer you the [Job Title] position at [Your Company]. Please let us know your decision by [Deadline].”

Effective Recruitment Message Examples

Let’s look at some real-life examples of effective recruitment messages:

Example 1: Email outreach

Subject: Exciting [Job Title] Opportunity at [Your Company]

“Dear [Candidate’s Name],
I hope this message finds you well. I came across your profile on LinkedIn and was impressed by your experience in [Relevant Skill]. We currently have an exciting opportunity for a [Job Title] at [Your Company]. Your skills and background align perfectly with what we’re looking for.

The [Job Title] role involves [Brief Description of Responsibilities], and we believe your expertise could make a significant impact on our team. We offer competitive compensation, a collaborative work environment, and opportunities for professional growth.

If this opportunity interests you, I’d love to connect and discuss it further. Please let me know your availability, and we can schedule a call at your convenience.

Thank you for considering [Your Company] as your potential employer.

Best regards,
[Your Name]
[Your Title]
[Your Company]
[Contact Information]”

Example 2: Social media message

“Hi [Candidate’s Name],
I came across your impressive profile and wanted to reach out. We have an opening for a [Job Title] at [Your Company] that I believe aligns perfectly with your skills and experience. We’re known for our innovative approach and commitment to professional development.

Would you be open to a conversation about this opportunity? Let me know, and we can connect to discuss further.

Best regards,
[Your Name]
[Your Company]”

Example 3: Text message

“Hello [Candidate’s Name],
I’m [Your Name] from [Your Company], and we have an exciting [Job Title] opening that matches your skills. Interested in learning more?

Best regards,
[Your Name]”

Example 4: Follow-up email

Subject: Follow-Up: [Job Title] Opportunity at [Your Company]

“Dear [Candidate’s Name],

I hope this message finds you well. I wanted to follow up regarding the [Job Title] position at [Your Company] that we discussed earlier. We believe you could make a significant impact on our team with your expertise in [Relevant Skill].

If you have any questions or would like to schedule a conversation, please don’t hesitate to reach out. We value your interest and look forward to the possibility of working together.

Best regards,
[Your Name]
[Your Title]
[Your Company]
[Contact Information]”

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Pros and Cons of Recruitment Messages

Let’s talk about the pros and cons of sending out recruitment messages as part of your hiring process:


Personalized engagement: Messages can be very specific to each candidate, which makes it more likely that they will respond positively and make a stronger connection.

Quick communication: Messages make it easy to get in touch quickly, which is helpful for time-sensitive job openings and quick follow-ups.

Cost-efficient: Compared to traditional forms of advertising, recruitment messages can be a cost-effective way to reach out directly to people who might be interested in the job.


Privacy concerns: Unwanted messages can make people worry about their privacy, especially if the candidate didn’t choose to get them. It’s important to follow privacy rules and get the permissions you need.

Limited space: Messages often have limits on how many characters they can have, which can make it hard to give detailed information about roles and benefits.


Having the skills to write effective recruitment messages can make a big difference in how well your organization hires. By knowing the different types of messages, how important it is to send targeted messages, and what the best practices are, you can send messages that resonate with potential candidates and bring the best people to your company.

In a job market that is getting more and more competitive, a well-written message can be the key that connects you with the perfect candidate and sets the stage for a smooth hiring process.

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How do you advertise for recruitment?

To effectively advertise for recruitment, follow these comprehensive steps:

  • Describe the job, what it involves, and who can do it.
  • Make a job description and title that is interesting and accurate for the position.
  • Choose the right ways to find employees, such as job boards, social media, and your company’s website.
  • Make recruitment messages that are specific to the job and audience.
  • Spread the word about the job posting through various channels to make it as visible as possible.
  • Keep an eye on responses and get back to potential candidates quickly in order to give them a good experience.

How do you attract candidates for recruitment?

To successfully get people to apply, you might want to try some of the following:

  • Make interesting job postings that highlight the job’s benefits, chances for growth, and unique qualities.
  • Use recruitment messages that are tailored to the skills, experience, and goals of the candidates.
  • Highlight your company’s unique selling points, such as its culture, opportunities for career growth, and competitive pay.
  • Use a variety of ways to find new employees, such as job boards, social media, and employee recommendations.
  • Engage with potential candidates quickly and make sure they have a good experience with the hiring process as a whole.

What is most important in recruitment?

In the world of hiring, there are several important things to keep in mind:

  • Finding and attracting the right people for the job based on the needs of the organization.
  • Making sure that the candidate is a cultural fit with the organization.
  • Providing candidates a smooth and positive experience, throughout the process.
  • Explaining roles, responsibilities, benefits, and opportunities for growth on the job.
  • Streamlining the hiring process to reduce the time it takes to fill jobs and the overall cost of hiring.