Our Client

Our client is a global leader in the telecommunications industry. With a workforce comprising more than 105,000 professionals, it delivers a comprehensive suite of services, ranging from voice to data and video solutions, catering to both consumer and enterprise markets. Renowned for its innovation and extensive network infrastructure, it plays a pivotal role in connecting millions of users across the globe on a daily basis.

At the heart of the organization’s success is a values-driven culture rooted in positivity, diversity and inclusion, personal growth, innovation, and a strong focus on people. These core values shape not only how it operates but also how it hires – ensuring that every new team member aligns with its mission and contributes meaningfully to a collaborative, inclusive, and forward-thinking workplace.

The Challenge

Despite allocating a substantial budget to job advertising, the client faced ongoing challenges in expanding its candidate reach – particularly beyond the US. Attracting international talent was limited by a lack of partnerships and integrations with local job boards, restricting access to key global markets.

Compounding this, the client was not able to get granular visibility into labor market trends and competitive benchmarks, making it difficult to make informed decisions around budgeting, media planning, and targeting. The company’s recent migration to a new applicant tracking system (ATS) further complicated recruitment efforts, disrupting source-level tracking and limiting its ability to identify which channels were driving quality hires.

The client was also heavily reliant on a single job board – Indeed – which was delivering suboptimal results. This over-dependence narrowed the job distribution strategy and reduced the overall effectiveness of their recruitment marketing.

Operational inefficiencies added further strain, including delays in spend reconciliation with publishers. These delays led to invoicing discrepancies and slowed campaign optimization, making it difficult to manage both performance and budget with accuracy.

The Solution

Joveo, in partnership with Basis Technologies, worked to deliver the right solution to the client’s problems with a smart, all-in-one solution. First, to fix the lack of competitive insights and labor market visibility, Joveo and Basis Technologies delivered deep, state-level analysis – showing how costs varied across regions and which job titles worked best by role and location. Alongside that, the client received predictive, job-level recommendations to boost ROI and make smarter, data-backed decisions.

To deal with tracking issues after the client switched to a new ATS, Joveo built a custom data pipeline that tracked every stage, from clicks to apply starts. With signals like apply starts and publisher quality scores, the team was able to optimize spend and improve candidate quality in real time.

On the global hiring front, Joveo helped the team access a curated list of high-performing job boards – global, local, and niche – as well as non-traditional publishers to reach new audiences. Joveo also launched an omnichannel media strategy across job boards, social media, search and display ads, OTT, digital OOH, radio, and more – massively expanding reach in international markets.

Lastly, the complicated reconciliation problem. With real-time data sharing across all publishers, spend was reconciled by the first of the month – no delays, no surprises, and zero invoicing headaches.

Business Impact

  • 2x more qualified applies overall with store-specific targeting
  • 62% more qualified candidates compared with Indeed
  • 55% reduction in cost per applicant
  • 6:1 job posting amplification (vs national average of 3:1)
  • Multiple publishers across three countries, one invoice