Our Client

New Story Schools operates across 16 unique organizations, managing recruitment with lean teams while investing more than $700K annually in job boards.

Hiring across multiple brands meant constantly balancing performance, efficiency, and scale – all while aiming for strong hiring outcomes. The team set out to modernize their approach and move beyond manual processes, with AI-led gains in mind.

The Challenge

A year into managing recruitment across multiple brands, the team started to feel things getting more complex

With sixteen organizations in play, coordination became harder to manage. Despite significant investment in job boards, visibility into ROI remained limited. Recruiters and recruitment marketing managers were spending nearly 50% of their time manually posting jobs, running A/B tests, and handling repetitive tasks.

Traditional methods – manual postings, templated career sites, rule-based chats, manual screening and interviews, spreadsheet reporting – slowed things down and made it harder to scale efficiently.

The team needed a better way to reach the right talent at scale, focus on quality over volume, gain real-time insights, and keep improving performance across brands.

The Solution

New Story Schools brought in practical automation and AI to take the heavy lifting out of recruiting.

Joveo delivered an AI-powered, end-to-end solution to transform the client’s recruitment strategy. Job advertising was fully automated using AI, optimizing media buying, targeting, and campaign performance to maximize reach and ROI. At the same time, AI-driven analytics consolidated all performance data into a single view, giving the team clear visibility into what was working—and where to optimize.

To accelerate hiring efforts, AI-powered career sites, landing pages, and hiring events were launched in minutes using simple prompts—no coding required. An AI chatbot enhanced candidate engagement through real-time conversations, automated screening, and interview scheduling, while the AI Talent CRM enabled personalized nurture campaigns to keep candidates engaged over time.

Finally, Joveo’s AI Interviewer streamlined the evaluation process with on-demand voice and video interviews, complete with automated analysis and competency-based scoring—helping the team move faster while maintaining quality.

The shift replaced manual workflows and fragmented reporting with a more connected, AI-driven recruiting ecosystem.

Business Impact

The shift led to clear improvements across efficiency, quality, and cost control:

  • 16 AI agents now running recruitment marketing and talent workflows 24×7
  • 50% recruiter and recruitment marketing manager time saved through workflow automation
  • 59% more high-quality, screened applicants
  • 37% reduction in cost per screened applicant