Re-strategize how to do media buys
“We changed how we buy job advertising by phasing out the approach of buying job postings from individual job boards and moved to targeting the sites where great technology talent visits regularly.”
– RPO media buying lead
Top RPO reduced a major equipment manufacturer cost per hire by 50%.
An RPO representing a major heavy equipment manufacturer had 5 – 10 open reqs for technology positions at any given time and they needed a scalable and efficient way to keep their client’s hiring pipeline full.
Historically the RPO was filling the pipeline by working with multiple job boards and therefore having to sign large contracts. Their challenge with this approach was that it required time consuming buying, execution, optimization and analytics for each job board. As a result their cost per hire was in the thousands.
Working with Joveo, the RPO re-strategized how they buy job advertising. They phased out the approach of buying job postings from individual job boards and moved to targeting the sites where great technology talent visits regularly. The campaign was consolidated in Joveo’s programmatic platform for easy management and optimization. The buying model was switched from pay-per-click to a cost-per-click by a jobseeker.
• Cost per hire reduced by 50%.
• Time saved! Multiple buys managed in the time it takes to manage a single publisher.