Diversifying a media buy through smart programmatic job advertising cut hiring time by 30 days for a national healthcare system.


An advertising agency representing a large national healthcare system found that their hard to fill open positions were not generating applicants through traditional media buying practices.

To date the agency had primarily worked with one job aggregator to fill positions for their client, allocating up to 90% of their budget to the aggregator. Although the agency saw a good volume of applicants they also saw that 80% of applications were only for the easy-to-fill positions.


Through Joveo’s programmatic platform the agency was able to diversity their media plan and spread their budget across 20 aggregators. In addition, optimization rules were set up in the platform so that the easy-to-fill positions were capped at 10 applications each.


With this solution the agency saw hard to fill positions were getting to hire 30 days faster than the previous approach. The overall aggregate cost per hire for both easy and hard to fill positions dropped 30%.